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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk


After the Recession | Marketing Strategy | Customer Growth | Top Tips | Using Direct Marketing


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"how to market yourself locally after the recession.. "

Market smarter, not less - Marketing budgets are often cut-back during a recession but in actual fact, as a small business you should be increasing your efforts and make your marketing smarter, not do less of it. You should have a strong, consistent presence particularly now as the customer is beginning to look to get back out there. Customers are looking for businesses that are relevant to their changing requirements and for businesses to proactively talk to them. Not to mention, there is often less competition after a recession so this is the optimum time to step forward and win customers who may have re-thought their brand loyalties.

Firstly, it’s important to stay tapped into your existing customer-base and determine how your specific customers have changed - have they adjusted their spending habits? Have their needs changed? What is now motivating them to buy?

The main thing to remember is to stay personal; the effectiveness of mass marketing is starting to decrease, with customers wanting the messages sent out by companies to be relevant and personal to them. As a small business, this is something you can achieve more easily than a larger chain.

Make the best of the marketing budget you have. Intergrate online and print advertising campaigns to make them work harder for you an reap more rewards.

Publish testimonials, case-studies and reviews on your website. Ensure your website is a point of reference they can trust and will revisit frequently. Make it interesting and easy to access.

Marketing should be a two-way conversation; therefore using social media in conjunction with static emails creates a dialogue:

• Include a ‘share on social network’ link on emails/websites
• Include a ‘forward to a friend’ link on emails/websites
• Use personal salutations as much as possible
• Use data you’ve collected to personalise email content

Website and email campaigns are inexpensive and allow you to capture data, which is great for a snapshot of customer behaviour. However, research shows that customers still respond positively to direct mail-outs so ensure that the campaigns work closely together. Look out for printing companies that may be looking to attract new business after the recession, and see if you can negotiate a good deal on printing and distribution costs.

But most importantly, constantly review what your customer’s wants and needs are and make sure you keep in contact with them.

"Talk to us about Direct Marketing..." call 07957 214474


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Contact: South West Web Marketing, Clovelly Road, Bideford, Devon EX39 3HL T: 07957 214474 E: enquiry@southwestwebmarketing.co.uk W: www.southwestwebmarketing.co.uk

Web Marketing and DesignA North Devon (Barnstaple, Tiverton and Exeter) based web and online marketing agency developing web sites, e commerce, search engine campaigns for b2c and b2b clients across Devon, Cornwall & Somerset. For more details click here for more information.

South West Web Marketing


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